8484 Wilshire Blvd.
Beverly Hills, CA 90211
Augusta Precious Metals is an online retailer supplying physical gold and silver products to individual investors. Although it’s a relatively new company established in 2012, the family behind it has over 40 years experience in the coin business. The product range of Augusta Precious Metals includes common gold and silver bullions, premium gold and silver, and IRA eligible coins.
Unique Selling Point
The ‘Why Choose Augusta’ section provides customers a number of reasons to choose the company over its competitors. After a thorough review of the information present on the company’s website, it can be safely said that Augusta aims to differentiate itself from its competitors on the basis of experience, excellent customer services, and super-competitive pricing.
The company provides eCommerce service for:
- Home Delivery Gold IRA
- Common silver and gold
- Premium silver and gold
- IRA eligible coins
- Gold IRAs
Other Value-Added Services
- Fast shipping within 1 to 3 business days of receipt of funds – YES
- Free shipping and insurance – YES
- 7-day price protection program – YES
- 100% money back guarantee for first-time clients – YES
- Toll free call number – YES
- Free investment kit
- Metal price charts
- Various other sections, such as ‘why invest in gold and silver’, ‘why open a gold IRA’, ‘do’s and don’ts list’, and FAQs.
Augusta Precious Metals Consumer Protection Trust Factors
BBB RATING: A+
Based on 232 reviews at TrustLink
BCA RATING: AAA
Online Community and Support
Company Website – Information and Ease of Use
Augusta Precious Metals recently launched its new website which is well-branded and has a strong visual identity. Rich graphics and quality content leave the user in no doubt as to what the website is about and what products does the company offer.
The home page contains a top navigation menu, the company’s logo, updated prices of gold and silver, and a call-to-action button (get your free investor kit) on the top. However, the repetition of ‘Get Started, ‘Order Your Investor Kit’, ‘BBB Rating’, ‘Trust Link Rating’ and ’40 years experience’ looks unnecessary and adds clutter to the homepage.
In terms of content quality, the website’s ‘Resources’ section contains valuable information on the Augusta Gold IRA option and precious metals investment. However, there’s another section under the ‘Home Delivery Gold IRA’ that contains ‘Do’s and Don’ts List’ and ‘FAQs’. Since the information is fragmented, the visitors may find it difficult to find the relevant information. ( Please see our article on home storage gold ira for more research on this strategy before you make a final decision. )
Most every page of the website contains the company’s toll free number of the top, and if you prefer to contact the company through email or webform, you’ll find it under the “About Us” tab in the main navigation. We did notice that on certain intermediate sized devices the main menu will “scrunch” together, making it hard to reach all the pages. Using a desktop to visit the site, or phone, will allow the visitor the best experience.
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Social Media or Satellite Websites
The company maintains a robust presence on Facebook, Google+, YouTube, and Twitter; however, it’s surprising to find out that there are no sharing buttons on the official website (they do have direct links to these properties near the footer, but no true “sharing” application is present that we could find). Presence of social sharing buttons on a website adds to the convenience of visitors as they are no longer required to copy and paste the URL in order to share some information with their social network. This is obviously a very minor blemish to a site that has an abundance of useful content.
While Augusta Precious Metals started its operations only 4 years ago, the company has established a reputation for being a customer-centric precious metals retailer. In a move to set apart and gain trust of the customers, the company offers a number of value added services and Gold IRA investment kits.
The strongest selling point of the company, in our opinion, is its trust rankings and great customer reviews. With an A+ raking from Better Business Bureau and an excellent ‘star’ ranking on Facebook, its evident that the company has won trust of its clients by providing their customer-friendly services.
Testimonials from customers prove that the company has lived up to its promise of excellent customer services. As will all gold vendors, the claim of offering precious metals at super-competitive pricing requires a direct comparison of various online precious metals and Gold IRA retailers. As always, it’s best to call the dealer and speak with them directly to evaluate matters of price and performance.
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