2600 West Olive Avenue
Burbank, CA 91505
Founded in 2003, Regal Assets has channeled the can-do attitude of the U.S. Marines and combined it with the never-say-die mindset of The Little Engine That Could, and has built a business that has come to dominate some of the largest names in the precious metals industry.
Their secret? Service, service, service.
Regal’s main goal is to stay lean and mean and frankly, they just try and do more with less. Here’s a statement from their site:
Regal Assets is dedicated to providing outstanding customer service to our clients and we are proud to say we have a 99.9% client satisfaction rating. Recently all of our testimonials were verified fully by the TrustLink staff. The verification process was a 2 week period and included validating all the e-mails for the testimonials that were posted on TrustLink for Regal Assets and calling many of the testimonials and speaking to them personally on the phone. The customer service experience at Regal Assets is unparalleled from any in the precious metals industry and is something we pride ourselves on.
Company Services and Client Conveniences
Investment Vehicles: Precious Metals IRAs and Physical Possession
Offers Free Investment Kit? YES
Has Toll Free Call Number? YES
Has Online IRA Application? YES
Has 24 hour Account Setup? YES
Has Rapid Metals Delivery? YES
Additional benefits that set Regal apart:
- Guaranteed delivery of metals within 7 days or customer gets a free silver coin
- Waiver on first year fees
- IRA Transfer Process within 48 business hours
Regal Consumer Protection Trust Factors
Better Business Bureau Report
BBB RATING: A+ (Highest)
Trustlink Website Rating
TRUSTLINK RATING: 5 Stars (Highest Possible)
Total Number of Reviews: 920
Business Consumer Alliance Report
BCA RATING: AAA (Highest Possible)
Membership established: 10/30/2009
Additional Trust Factors:
U.S. Mint Listed Dealer? YES
ICTA Member? YES
Ranked #20 in USA for Financial Services by Inc. 500
Online Community And Support
Company Website Information and Ease of Use
When you visit Regal Assets‘ website you are bombarded with the company’s unique value proposition – which is: trustworthiness. Regal’s site features a prominent banner at the top of the site that lists their 3rd party trust rankings like a badge of courage.
With so many trusted sources ranking the company so highly, it’s hard not to be impressed.
Regal has good information throughout their site, and answer the typical questions most investors want to know when fortifying their IRA or 401k with precious metals. Occasional sections of their site go beyond merely “good” information and would more likely be termed “encyclopedic.” Their listing of coins and metals on the site, along with background information for each, could take hours to go over.
Additionally, their testimonials section is so chock-full of happy customers it’s probably equal to the next 10 competitor sites combined. (see our link below under “bottom line”)
We do have a couple of quibbles with the website itself: our older-eyed reviewer found the text somewhat small and hard to read. And the appearance of the site isn’t as appealing as some of its competitors. The black background used for the site seems more appropriate for the entertainment industry.
Also, we would like to see mailing address information listed on the site in a more obvious way – it’s too difficult to find for visitors that prefer snail mail methods of contact.
We did find their phone contact was easy to find and ubiquitous across the site.
It’s obvious that the company is working hard to get customers on the phone right away with its friendly, low-key account executives.
Social Media or ‘Satellite’ Websites
We recognize that social media isn’t likely to make a big difference in the performance of your gold IRA company, and it may not even increase your own level of confidence in them. We do think it proves the company is engaged with their market and is making an active attempt to reach out to their target audience in meaningful ways.
Social Media Presence: Robust
It’s not hard to figure out how Regal Assets‘ “David” is slaying the industry “Goliaths” of precious metals.
With a client satisfaction rating that is almost statistically perfect, Regal is able to acquire, serve and maintain a very loyal and happy customer base (see these hundreds of testimonials – more than 140 this year alone!).
NOTE: if you’re looking to do business with a very large company, say with hundreds of employees – look elsewhere – Regal isn’t going to be a good fit for you.
They are a small, agile company that focuses on friendly approach that puts the client’s needs first.
And with a decided lack of complaints or scam alerts, it’s pretty clear that Regal has established itself in the industry as the company to beat when it comes to customer service.
We were able to find one negative critique on the site “ripoffreport.” However, we admit to being suspicious of this particular site because of its policy of posting un-moderated, uncorroborated reports. The size of the site, (over 700,000 reported pages in Google), and its free-for-all approach, leads us to believe their strategy is to garner website traffic through sensationalized “rip off” reports. Our personal opinion is the site is not a fair sounding board for legitimate complaints.
Here’s a fact, not opinion, about Regal Assets:
Regal is an absolute Titan of internet marketing, and they have built a robust enterprise in the gold business on the strength of their service, buoyed by their dominance in online marketing (which does have its detractors).
But success can lead to a backlash – how?
Well, because Regal’s internet outreach strategy has been so successful, some people become (justifiably) cautious – simply because of the large number of affiliate websites listing their services.
It boils down to this: some people are just plain ‘sick and tired’ of seeing Regal mentioned seemingly everywhere…
If you’re one of these weary folk, we understand. And if you decide not to consider Regal because they are very good at internet marketing, that’s fair enough….
However, where there’s smoke, there’s often fire – in a good way:
The superior ratings on the leading consumer protection websites is solid proof that many people have used their services and been satisfied.
Despite Regal Assets admitted market overexposure, the public has apparently selected Regal Assets as their “People’s Champion,” and they are putting their money where the mouth is by doing more and more business with them.
Many of Regal’s competitors surely offer great services as well, but none seem able to match Regal’s performance in the number of high ratings, and lack of complaints, on trusted consumer protection sites BBB, TrustLink and BCA. (See our consumer protection comparison table here)
They are a company with an old-fashioned personal touch in this digital age.
If friendly professional advising and no heavy sales pressure in your communications are something you value, this company should receive a fat check mark in your ‘buy’ column.
8 Benefits of Regal’s Industry-Leading Service
- No High Pressure Sales Tactics.
- Regal covers all first year dues for client’s retirement accounts. A savings of over $700.00.
- Fast, guaranteed metals shipping. Bonus free Silver American Eagle (1 oz.) to the client if Regal misses the 7 day window.
- Fast, electronic business methods. Accounts can be opened within 24 hours, compared to 5-7 days for competitors.
- Super fast account fulfillment. Precious metals ship within 7 business days of account funding.
- Segregated storage with world-renowned Brinks company.
- Low segregated storage fee of only of $150.00 per year.
- Low, flat administration fee on all retirement accounts of only $100.00/year.
Regal’s website address is: http://www.regalassets.com where you can find out whether Regal is right for you, or request a free Gold IRA Investment kit.