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Overview: Augusta Precious Metals is a full-service provider of physical gold and silver products. The company serves retirement savers who wish to build and protect their wealth through the purchase of physical precious metals. Augusta works closely with individuals to help them understand the array of portfolio benefits that can accrue from owning gold and silver, as well as the variety of Augusta products and services available to them.
The Augusta Precious Metals team will assist you throughout the buying process, making it easy to roll over a portion of an IRA or 401(k) retirement account into a self-directed IRA where you can purchase gold and silver from Augusta.
It is the quality of long-term “customer engagement” that sets Augusta apart. Customers are not left on their own to manage everything with a custodian after a transaction is complete. Augusta takes frustration out of the process by serving as a partner from the beginning and through the life of the account — very different from many gold and silver providers that act only as sellers of the metals. Augusta takes care of most of the paperwork for customers at the time of purchase and as an ongoing service, including distributions, contributions, transfers and RMDs.
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Company Info & Website
Why Choose To Purchase Metals From Augusta?
Here’s a few reasons you may want to choose this excellent firm if you’re in the market for metals: great product selection, guaranteed-fair pricing and priority shipping. Add in personable service, transparency and integrity – the company says they strive to be “second to none in the precious metals world” – and top it off with a slew of positive reviews from their clients.
Augusta Precious Metals assigns a team to serve each client personally, to ensure efficiency and accuracy throughout the buying process. Their CEO states clearly: “We carefully guard our customer service process and thoroughly train team members to provide exceptional service.”
Commitment to Integrity and Expertise
Augusta Precious Metals also demonstrates its integrity and expertise as a gold IRA company through participation in financial industry associations:
- Better Business Bureau (A-Plus rating)
- Business Consumer Alliance (AAA rating)
- Google My Business
- Ethics.net Registered Member
Benefits of Buying Gold & Silver Products from APM
- Great product selection
- Guaranteed-fair pricing & 7-day price protection program
- Free precious metals portfolio review for anyone
- Free, fast priority shipping
- Free insurance
- 100% money-back guarantee for first-time clients
- Free purchase kits
- High buyback prices
- Proprietary coins created in partnership with the Royal Canadian Mint that contain built-in anti-counterfeit protection
- Commitment to customer service: “We want to make your gold and silver buying experience easy and personal.”
The company’s website, Augustapreciousmetals.com, contains a wealth of information about owning silver and gold, including the reasons to open a gold backed IRA. FAQ pages for each product offer detailed information about the company’s services, steps to purchase, storage options and legal considerations.
Augusta’s Online Community and Support
Augusta Precious Metals Website – Information and Ease of Use
Augustapreciousmetals.com launched a new website in late 2017. It is well-branded, with a strong visual identity. Rich graphics and quality content fulfils the brand promise of excellent customer care coupled with longevity in the industry. The homepage bristles with “trust badges” from well-known brands such as Forbes, WSJ, Fox News and CNBC, indicating a very diverse and robust effort to cultivate real social proof and credibility.
The website is easy to navigate, with a top menu bar that contains the company’s logo, updated metals pricing, and a call-to-action button (‘Get your FREE guide now.’) The new site is “mobile ready” meaning it’s equipped to display equally well on desktop, mobile and tablet devices.
Content quality: The tabs at the top of the Augusta Precious Metals home page make it easy to get information about how the company can assist you with the purchase of physical gold and silver for an IRA. There is a ‘Product’ tab that takes you to pages listing the bullion and premium coins and bars available, with a special section dedicated to ‘IRA-Eligible Coins.’ Gold buyers and silver aficionados can also purchase directly from Augusta without having to create a precious metals IRA.
The website’s ‘Resources’ section offers basic information about the reasons for precious metals ownership, as well as a pricing chart, info on storage facilities, an required minimum distribution (RMD) calculator, links to a free gold IRA guide, info about buying silver, FAQs about transactions with the company, and a weekly updated blog.
To learn more about Augusta Precious Metals, refer to the ‘About Us’ tab, which outlines reasons to purchase as well as a letter from the CEO.
Augusta does a great job of articulating their value proposition, listing 7 Distinct Advantages of partnering with the company:
- Knowledge: A family business, with service based on decades of experience
- Commitment: Friendly, caring representatives who serve customers as partners, rather than merely as precious metals brokers
- Customization: We listen to your needs and help you select what’s right for you
- Simplicity: Clear options, simple steps, only the most trusted products
- Transparency: No hidden fees, full disclosure, straightforward explanations
- Selection: Gold and silver coins and products pre-selected for profit potential
- Respect: We respect the time you’ve put into achieving your goals. We will never take for granted the trust you’ve placed in us to protect your savings.
The ‘Reviews’ tab goes to a page where potential buyers can read reviews in a variety of platforms (BBB rating, BCA, TrustLink, Google Business) AND leave their own reviews. This is a great feature that establishes a lot of trust with potential customers.
Most of the pages on the site contain the company’s toll-free phone number at the top, making it extremely easy to pick up the phone and dial. If you prefer to contact APM through email or webform, you’ll find their contact information under the ‘About Us’ tab in the main navigation.
Overall, the website contains good information to help potential retirement savers learn about the company and make smart buying decisions.
Social Media or Satellite Websites
In its information-filled weekly blog posts, APM provides social media sharing buttons. The company also provides direct links to its social media platforms near the footer of each page.
It’s clear from their latest iteration of their website that Augusta has elevated their “game” to the next level and solidified their position as a top-tier presence in the metals industry. Their client-focused approach has established the company as an excellent customer-oriented silver and gold retailer. Judging from the hundreds of positive reviews on trusted third-party sites such as Trustlink, they have successfully set themselves apart and earned the trust of their customers.
In addition, Augusta Precious Metals offers a number of value-added services, special reports and a complete savings protection kit customized to each client containing details about how to easily purchase physical gold and silver for an IRA.
Perhaps the strongest selling point of the company is its trust rankings and great customer reviews. With an A+ rating from Better Business Bureau and an excellent ‘star’ ranking on Facebook, their laser-focus on providing knowledgeable, customer-friendly services and outstanding prices has garnered them a strong and well-deserved client base.
Testimonials from customers prove that Augusta Precious Metals has lived up to its promise of excellent customer service. Note: it’s important to perform a thorough, direct comparison of various online gold companies and gold IRA retailers to verify any claim of super-competitive pricing. As always, we recommend a personal phone call to the dealer to evaluate matters of price and performance, and match the offered services to your particular savings needs.
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