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Swiss America Trading Corporation Review

Overview: Swiss America Trading Corporation (Swiss America) is a precious metals brokerage. It was founded in 1982 by Craig R. Smith out of his bedroom in Phoenix, and is now one of the more established firms in the industry. (Updated: ) Editor’s Note: We believe Swiss America's composite star rating is artificially low because of the company’s lack of engagement with the TrustLink consumer advocacy site. Company Info & Website Phoenix 15018 North Tatum Blvd. Phoenix, AZ 85032 Website: Swissamerica.com Links: BBB, BCA Why Choose Swiss America? Swiss America offers two services: setting up and establishing precious metals IRAs on…
Swiss America Trading Corporation Review
Swiss America Trading Corporation Review
2017-01-09
iragoldAdmin

Consumer Trust Factors

TrustLink Total Reviews (N/A)
Trustlink Star Rating
BBB Rating (A+)
BCA Rating (AAA)
BBB & BCA Reviews (190)
BBB Complaints (0)
BCA Complaints (0)
Years In Business

3.7 Stars

Compare Swiss America

Overview: Swiss America Trading Corporation (Swiss America) is a precious metals brokerage. It was founded in 1982 by Craig R. Smith out of his bedroom in Phoenix, and is now one of the more established firms in the industry.

(Updated: 12/07/2020)

Editor’s Note: We believe Swiss America’s composite star rating is artificially low because of the company’s lack of engagement with the TrustLink consumer advocacy site.

Company Info & Website

Phoenix
15018 North Tatum Blvd.
Phoenix, AZ 85032
Website: Swissamerica.com
Links: BBB, BCA

Swiss America Website

Why Choose Swiss America?

Swiss America offers two services: setting up and establishing precious metals IRAs on behalf of its clients, as well as direct retail of precious metals. Swiss America offers both gold and silver IRAs while on a direct retail basis, customers can purchase gold, silver, and platinum, all in the form of coins. At present, retail investors comprise their main customer base.

Unique Selling Point

Swiss America is strongly focused on consumer education and customer service; their customer service motto is “If we have made a mistake, we will correct it promptly and properly”. To that end, Swiss America provides a direct email address and telephone number of one of their Vice Presidents that customers can contact regarding any complaints they might have. They even offer assistance with problems with other gold dealers by contacting the Numismatic Consumer Alliance on their behalf.

Consumer education is highly emphasized on the site, and this appears to be the direct initiative of the company’s founder who has authored 9 books on gold and the modern economic and financial system. Mr. Smith is also quite prolific on the interview scene, and numerous videos of his interviews with various news programs are available on the site. Numerous pages on Swiss America’s site are dedicated to such educational resources, with access to newsletters, interviews, CDs and DVDs; a highly extensive collection.

Products Available

  • Gold, silver, and platinum bullion coins
  • Generic numismatic coins
  • Rare gold coins
  • Gold and silver IRAs

Other Value-Added Services

  • Live spot prices for gold, silver, and platinum
  • Contacting the Numismatic Consumer Alliance on behalf of their customers
  • Direct email and phone support

Educational Resources

  • Informational blog
  • Multiple videos on the state of the economy
  • Multiple interview videos with founder
  • Multiple articles on the history and value of precious metals and fraud prevention
  • Reports, newsletters, CDs, and DVDs
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Online Community and Support

Company Website – Information and Ease of Use

On first glance, Swiss America’s website is not the most modern looking and does look rather dated. Nevertheless navigation is very simple and despite the dated design, the overall look of the website is muted and does not utilize any of the current ‘in your face’ marketing that so many sites do nowadays.

There are zero pop ups or flashing banners and you also don’t have to continuously scroll down to access any navigational links. The sidebar is a simple link to Swiss America’s various social media profiles, followed by data and charts for current spot prices of gold and silver.

The information on the site is also neatly categorized; while the educational resources available are extensive, they are all available under the ‘Knowledge’ or ‘News & Views’ header. Overall we rate Swiss America’s website as easy to use and navigate despite its dated look.

Social Media or Satellite Websites

Swiss America maintains three main social media presences; Facebook and Twitter. They also have a YouTube channel, Google Play app, and iTunes app.

Bottom Line

Swiss America does not have the largest product range out there, nor is it a highly prominent company despite its long operating history. The company appears to have found its own niche, focusing on retail investors by offering high levels of customer service and consumer education. The company’s founder appears to be still highly involved in their daily operations and based on his books and interviews, it is clear that he truly believes in the value of precious metals investing and remains highly committed to his mission and vision.

 

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The owners of this website may be paid for sales or leads generated from recommendations or links to various investment opportunities. We strongly recommend seeking the advice of your financial adviser before making any investment.

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How We Rank Our List

At IRAGoldAdvisor.com we like to say, “We don’t rank sites, YOU do!” We combine a number of “trust factors” from on independent consumer protection organizations to arrive at our ranking scores.

We believe that companies with a lot of happy clients (positive reviews) who are able to keep complaints low (few or no customer complaints), are most likely to provide you with the great service you’re looking for. Companies with those “stats” rise to the top of our list.

Some of our ranking factors:

  • Rating with Better Business Bureau & Business Consumer Alliance
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  • Length of time in business

Don’t forget to bookmark our list page and use it as a handy resource to help locate a great gold company.

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